Madison College Visual Communications – Media Design

The Visual Communications-Media Design program at Madison College trains students to work in the fantastic, creative, exciting field of media. We offer courses from basic storyboard, to advanced level video production. Our students are competitive, and employable all over the country. Take a look!
Enhance your media design skills by adding certificate course work.

Certificates do not require an application to the college. Students register for individual courses during the open registration period each semester.
Select each course name to read a brief description and see samples or work created by students in that class.

There are several general studies courses required to complete our degree. Visit our curriculum page on the Madison College web site for more details.
Please contact us with any questions or comments. Someone will respond promptly.

You can learn more about all Visual Communications-Media Design classes and when they are offered by visiting the Visual Communications Curriculum page on the Madison College site.

First Term

Introduction to Computer Graphics

Introductory course in electronic design, illustration, and photo retouch using the Macintosh computer and peripherals. Software applications introduced include raster programs (e.g. Adobe Photoshop), vector programs (e.g. Adobe Illustrator) and page-layout programs (e.g. Adobe InDesign)

Introduction to Digital Photography

Provides an introduction to the photographic process through the use of digital cameras to produce images for presentations, the World Wide Web, and electronic publication. Covers basic principles of effective composition, light, exposure and control of motion and focus. Basics of portraiture and product photography is studied in a studio environment. Participants provides their own digital camera.

Presentation Design

Emphasizes presentation design and graphics for projected media including design and use of PowerPoint. Design techniques for various types of data are included.

Interface Design

This course introduces students to the planning process of graphic interface design for multimedia formats. Topics to include learner style identification, information design, interactive relationships, interface layouts and beta testing.

Visual Storytelling Techniques

This course serves as an introduction to the creative process – through drawing techniques, concept development, storyboarding and the principles of design. Students work with a blend of traditional and digital media.

Second Term

Web Page Design

Students will create several web pages increasing in complexity. This course teaches best practices for coding HTML and CSS, typography, graphics, animation, usability and accessibility. Students will be introduced to uploading files, server space and browser compatibility. Web page layout software is introduced. Exploration and analysis of existing sites on the web will also be a focus and source of information.

Advanced Media

Students create visual solutions using image manipulation, compositing and illustration. Photoshop and illustrator are explored in greater detail, with emphasis on delivery types of print, animation, and package design.

Communication Design

Includes projects dealing with typographic and pictorial elements. Projects include single page layouts, mailer design and poster design, brochures, newsletters and letterhead and logo designs.

Video Production

The student will become familiar with basic video production techniques for studio and fieldwork. Learning the basics of camera techniques, studio and field experiences, live studio recording and video team productions will be covered. In addition, the student will learn digital editing software to produce finished video projects, such as educational, promotional and service videos.

Sound Production Production

Teaches the techniques of sound recording and multi-track track mixing for productions, including narration, location recording and music mixing. Digital sound mixing for computer presentations is included in this course.

Project Management

In this introductory course the student develops a basic understanding of the media production process, budgeting, task analysis, time management, learner styles and design team approaches.

Third Term

Business and the Visual Arts

An introduction and review to small business practices specific to operation of a small visual arts business. Course will review areas such as business setup, legal organization, pricing, time management, timekeeping, bidding, management of subcontractors and billing. This course will teach best industry practices in all of those areas and how to operate a small freelance business.

Multimedia Presentations

Students are trained in the design, integration and production of interactive multimedia applications. This course is an introduction to Flash – both as a 2D animation tool and an application to build dynamic content. It includes a project driven curriculum incorporating various media types and an introduction to ActionScript 3.0.

Digital Video Production and Editing

Digital Video Production and Editing is an advanced course in documentary, short film and motion graphics production. Building on the skills learned in Video Production 1.

Fourth Term

Intro to 3D
Uses computer 3D Modeling software to create visual displays in full three-dimensional space. An emphasis on 3D visualization, sketches and plan drawings provide preparation for constructing the 3D models.

Instructional Media Systems

This advanced course serves as a continuation of Multimedia Presentation. Media integration and various delivery types are addressed with an emphasis on instructional use. Concepts include identifying a target demographic, learner styles, designing interactivity, and planning non-linear projects.

Motion Graphics

This is an introductory course in the creation of animation for video and web applications. Students will use “AfterEffects” to make compositions – incorporating text, images, video clips and audio. Asset creation, file management, the timeline, working in three-dimensional space, and rendering will be covered in detail.

Portfolio Prep

Students work to prepare a sample portfolio of their work for prospective employers. Students are supervised and assisted in the choice of samples, number of samples and design of portfolio. Lectures are given on job interviewing and job markets. Departmental approval of a finished portfolio is required for graduation.

Elective Courses

Advanced Web Page Design (10-201-195)
Visual Communications Internship (10-206-104)
Lighting Techniques for Video Production (10-206-148)
Introduction to DSLR Video Production (10-206-147)
Documentary Storytelling (20-801-253